One Daily Minute
If you don't read this, You're Missing Out
The next time you gamble—internalize how you feel when you win $100—and when you lose $100.
Which affected you more?
Photo by Nina Maalej
Someone who loses $100 vs winning $100—the emotional pull of losing $100—is not even close to when winning $100.
Therefore, the fear of loss is always much stronger than the feeling of gain.
If you had to choose what products to sell, always choose the fear of loss.
Meaning If they don't buy your product, they will feel they are missing out on something.
FOMO (fear of missing out) is real. Use it to your advantage.
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